Wafi recognises the need to help others during the Holy month of Ramadan by creating activities to raise money to support UAE projects with the Red Crescent Organisation. The focus of the fundraising will be based around the very popular FREEJ characters in a traditional and atmospheric environment.
Wafi is working on to support this charity campaign for a whole year and all donations received will go towards local orphans.
FREEJ was originally launched in September 2006 on national television and the brainchild of Mohammed Saeed Hareb; it is the tale of four national women living in modern day Dubai. The main characters are Um Saeed, Um Saloom, Um Allawi and Um Khammas and have a very amusing way of dealing with life’s challenges.
FREEJ will come to life through a life- size board game in the main atrium, photo opportunities, an educational display and the opportunity to listen and watch the FREEJ stories; plus an exclusive meet and greet with all the characters every weekend in Khan Murjan.
The aim is to raise as much money as possible for the Red Crescent; even Mohammed Saeed Hareb is assisting by donating limited edition FREEJ prints for a silent auction. FREEJ will also be selling a range of merchandise during Ramadan, with a percentage of the total sales to be donated to the Red Crescent
“Wafi has plenty to offer its customers during Ramadan with all the different activities for children and adults,” said Shajahan Unneen, General Manager, Wafi Property. “The main aim is to raise as much money as possible for the good causes of the UAE based charity organisation, the Red Crescent, to sustain their local projects throughout the coming year. I believe that the different activities will attract more customers and encourage them to make donations. We are honoured to have Mohammed Saeed Hareb support Wafi, especially now that FREEJ is internationally renowned and loved by all adults and children.”
The Ramadan activities will start from 20th August and finish on the last day of Eid
