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Volvo’s three-point safety belt turns 50

United Arab Emirates, Dubai, 19 august 2009: Feed out, stretch, click and pull taut. A simple movement of the hand and the belt is in place - at the same time the risk of fatality or serious injury in a collision is cut by more than 50 percent. Volvo’s three-point safety seatbelt turned 50 on August 13, 2009. To this day, the three-point safety belt remains the car's single most important safety feature. It is the most widely used and most significant safety innovation in the automobile's history. The early days: It is the belt that links together man and car. It ...

Volvo XC60 boosts sportiness with R-Design

United Arab Emirates, Dubai, August 9 2009: The Volvo XC60 R-Design makes a clear statement about true driving pleasure, a young, energetic attitude and confident success. A sporty chassis and even more direct steering ensure the driving experience matches the sporty appearance. The Volvo XC60 is a car that has already carved out a solid market share in the premium sport cross-over segment. With its muscular curves and sharply contoured tail lamps, it attracts attention wherever it goes. The new R-Design option pack that will be presented at the Frankfurt Motor Show 2009 gives the car an even more purposeful and ...

IWC’s Da Vinci Automatic

The rather dainty Da Vinci Automatic with its large date display has recently been seen on the wrists of many men and women. Now the small Da Vinci celebrates a glamorous new image for the ladies - with new dial colours and a firework of sparkling diamonds. For a long time, IWC was the preferred address for women who wanted jewellery watches that satisfied their every desire for artistic expression in a variety of materials. That was some decades ago though. Now, the strikingly beautiful tonneau case of the fine Da Vinci Automatic has inspired us to offer the elegant woman ...

du launches “Business Super Plan”

Dubai, 9th August 2009: As part of its efforts to transform business communications solutions in the UAE, du today announced the launch of the Business Super Plan, a new mobile plan for small and medium enterprises (SME). The Business Super Plan provides unparalleled flexibility, transparency and performance with exceptional benefits like the freedom to call anywhere in the world, anytime, for effectively AED 1 per minute as part of an included international minutes bundle; one rate on all incoming calls while roaming; the best BlackBerry® offer in the UAE; a 50% discount on calls within a business; and Pay by ...

Girard perregaux launch the ww.tc shadow

Opting for the vigour of black, the ww.tc Shadow’s dynamism makes it a hit with technical novelties enthusiasts: its case is made from black ceramic, while the Girard-Perregaux movement features the original combination of a fly-back chronograph with the world times display. The elegance of the ww.tc collection is expressed in a watch that is confident to leave rivals in the shade. The ww.tc Shadow’s imposing 43 mm black ceramic case is the fruit of a long and meticulous manufacturing process, the only way to achieve an exceptional result. Its perfectly homogeneous texture gives it some appealing assets: extreme hardness (much ...

63rd Edinburgh International Festival

Dubai, United Arab Emirates – (August 2009) Scotland this year opens its doors to the world to celebrate the 63rd Edinburgh International Festival from Friday 14 August to Sunday 6 September. The 2009 programme is inspired by The Enlightenment, an unprecedented era of cultural advancement in the 18th century which witnessed an outpouring of intellectual and scientific accomplishments. Gulf-based holidaymakers are expected to visit this unique festival in great numbers this summer, their traditional time for travelling to the United Kingdom. “Gulf-based expats and Arabs alike feel a strong connection to Scotland, its people, and its culture. Thus, the annual Edinburgh Festival ...

Chocolate chocolate everywhere… and many treats to grab!

Dubai, UAE - 6 August 2009: Living in a house of chocolate is a dream you can now experience at Choco Villa, one of Dubai Summer Surprises events that has been attracting chocolate daydreamers at Dubai Festival City since Saturday. What looks like a fairytale house from distance is far more than a feast for the eyes and senses. At the Choco Villa, you can also try Nestlé chocolate, and get some insight into the world of chocolate making. Once in, you will be ushered into a chocolate decorated library, where you can watch a short documentary about the art of making ...

Stephen lee to spearhead sales at the national

ABU DHABI, 6 August, 2009 – Abu Dhabi Media Company (ADMC) announced the appointment of Stephen Lee as Sales Director of The National, Abu Dhabi Media Company’s flagship English-language newspaper and the UAE’s first converged newsroom. In his role, Lee will lead his sales team to optimize advertising revenue for The National and launch initiatives that will further raise brand equity for the newspaper. Gavin Dickinson, Executive Director - Publishing, ADMC, said “ADMC is one of the fastest growing, multi platform media organizations in this region and Stephen’s valuable understanding of the international media market and diverse expertise across the ...

Montblanc mark shaikh zayed’s accession day

Luxury goods manufacturer Montblanc, globally recognized for its classic timepieces, jewelry, leather goods and writing instruments has put on display a unique pen embellished with diamonds to mark accession of the late president, HH Sheikh Zayed bin Sultan Al Nahyan as UAE President. The Montblanc pen features red, green and black - representing the colors of the UAE flag to mark the occasion. “As the country celebrates the 43rd anniversary of HH Sheikh Zayed’s accession on August 6, we join the nation in the celebrations by paying tribute in our own way to the many remarkable strides that have been made over ...

Middle East Construction and Real Estate Companies Turn to IT-Enabled Performance

Dubai, United Arab Emirates – August 5, 2009 – Construction and real estate companies across the Middle East are increasingly turning to IT-enabled performance to win a competitive edge in this demanding sector, say regional executives with leading industry companies. UAE’s Al Husam General Contracting Establishment and ETA Ascon, and Oman’s Al Turki Construction have chosen industry best practices from SAP to provide integrated solutions and streamline business processes. “The Middle East’s construction industry needs to adapt quickly to risks, challenges and especially opportunities. To stay ahead, companies require sound IT-enabled systems to ensure proficient cost control, as well as high levels ...

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Volvo’s three-point safety belt turns 50

Post on 9th 2009f August 2009 Read More...

Volvo XC60 boosts sportiness with R-Design

Post on 9th 2009f August 2009 Read More...

IWC’s Da Vinci Automatic

Post on 9th 2009f August 2009 Read More...

du launches “Business Super Plan”

Post on 6th 2009f August 2009 Read More...

Girard perregaux launch the ww.tc shadow

Post on 6th 2009f August 2009 Read More...

63rd Edinburgh International Festival

Post on 6th 2009f August 2009 Read More...

Chocolate chocolate everywhere… and many treats to grab!

Post on 6th 2009f August 2009 Read More...

Stephen lee to spearhead sales at the national

Post on 5th 2009f August 2009 Read More...

Montblanc mark shaikh zayed’s accession day

Post on 5th 2009f August 2009 Read More...

Middle East Construction and Real Estate Companies Turn to IT-Enabled Performance

Lexmark brings its environmental expertise to home user

By admin on August 2, 2009

Lexmark has announced the next step in helping users decrease the environmental impact of their printing, through the consumer launch of its eco-simulator. The Lexmark eco-simulator, a tool originally developed to show businesses how to print more responsibly, is now available to home and small business users on a specially created website page at www.lexmark-me.com.

While the energy consumption of the information technologies continues to attract headlines, Lexmark’s Life-Cycle Analysis[1] found that most of a printer’s carbon footprint actually comes from paper use – compared with around ten per cent in terms of energy. Similarly, the usage phase accounts for the vast majority (between 55 and 68 per cent) of an inkjet MFP printer’s overall footprint.

After developing an eco-simulator for enterprises, Lexmark then extended the tool for consumers, so that people, as an individual, can understand how their own printing habits and paper use can negatively contribute to the climate change, resources depletion and pollution in general. In this way, they can start to reduce their own environmental footprint – by printing less and saving more.

The eco-simulator calculates the environmental impact of users’ printing, translating it into global warming and ozone pollution potential, as well as showing the amount of non-renewable resources that are involved in the process. This is crucial in knowing the exact impact of each user’s individual printing – and in helping consumers reduce their footprint.

To help users print less and save more, the eco-simulator asks simple questions around users’ printing habits:

Do you use single or double-sided printing?
Do you use one-up or two-up printing?
Do you keep your printer during three years or extend your usage to five years?
Do you print in Wi-Fi?
Do you use standard or high-yield ink cartridges?

The eco-simulator then calculates the environmental impact of the user’s printing habits based on a full Life-Cycle Analysis (LCA) of their Lexmark printer, taking into account every stage of its existence – from manufacturing through to disposal. The results are brought back to one year printing impact for 3 important environmental impacts. They show the benefits of the new printing behaviours in simplified and easy to understand indicators.

Posted in Company News, Products, Slide, The World | Tagged Brand, Company News, environment, Lexmark, product, study | Leave a response

Girard perregaux launch the ww.tc shadow

By admin on August 6, 2009

The elegance of the ww.tc collection is expressed in a watch that is confident to leave rivals in the shade. The ww.tc Shadow’s imposing 43 mm black ceramic case is the fruit of a long and meticulous manufacturing process, the only way to achieve an exceptional result. Its perfectly homogeneous texture gives it some appealing assets: extreme hardness (much higher than steel) i.e. good wear resistance, while also being particularly light and wearable. Indeed,

Like the watchmaking professionals, the electronics and aeronautics industries in particular have also taken full advantage of it.

Advanced technologies are essential to achieve the ww.tc Shadow’s case. Ceramic powder, consisting of over 90 % zirconium oxide, is first mixed with a polymer to give it the characteristics required for injection moulding of the middle. This moulding is followed by several stages, including firing in a furnace heated to over 1500°C, to eliminate any porosity in the ceramic and obtain its hardness. These actions are performed with great precautions and infinite patience, since the material is highly delicate to handle prior to its final state. The machining operations, used in particular for opening up the positions for the push-buttons and crowns, are performed just as painstakingly using diamond tools, the only kind that can work ceramic. Attesting to the care taken with every detail, the case has a meticulous satin-finish to eliminate any flaw and accentuate its shadowy look. Its architecture is superbly structured by graded shadows. The sophistication of this structure is boosted via the use of an internal titanium container and special screws for securing the case-back, with these screws also used for structural assembly of racing car engines. Shortened lugs, rubber coated crowns and push-buttons supplement its sporty characteristics.

True to the Brand’s principles, the ww.tc Shadow also stands out for its mechanism. Designed especially for this model, the Girard-Perregaux self-winding movement GP3387 simultaneously displays the date, the small seconds, the time in twenty-four different time zones, and a fly-back chronograph. These various functions stand out clearly against the black dial: the chronograph seconds hand is easily distinguished by its red colour, while the divisions of the three counters opt for white. A world times day/night indicator, a date at 1:30, luminescent hands and hour numerals help readability. The ww.tc Shadow’s unique style also extends to the back of the watch, which houses a tinted sapphire glass showing off the mechanism.

Posted in Middle East, Products, Slide | Tagged Girard perregaux, launch, luxury, watch, ww.tc | Leave a response

Engy Anwar Joins Alhurra as a Co-Anchor of Al Youm

By admin on August 2, 2009

Dubai | UAE – July 5, 2009 - Engy Anwar, a 16-year television veteran, has been named co-anchor Al Youm from Dubai; it was announced today by Al Youm’s Executive Producer Fran Mires. Her first day on Al Youm will be today, July 5^th.

Al Youm (Arabic for “Today”) is Alhurra’s ground-breaking live television magazine show originating simultaneously from five countries in three continents including Cairo, Beirut, Dubai, Jerusalem and from Alhurra’s headquarters in Springfield, Va. Al Youm provides viewers the latest information on topics such as health, entertainment news, sports, technology, social and cultural issues as well as the headlines from the Middle East and around the world. Al Youm will present viewers with a new opportunity to learn about events from around the world and information related to tackling challenges of everyday life. Ms. Anwar will co-host with Ahmed El Naggar in Dubai. They are joined by Mona Wehbi in Beirut, Amr Khalil in Cairo and Eman Haddad in Jerusalem.

“We are very fortunate to have Engy joining Al Youm. She has the enthusiasm and level of professionalism that complements the stellar team we have in place,” stated Ms. Mires. “She is skilled at telling a story and connecting with the audience. Engy has a beauty and charm that comes from her love of what she does for a living; and that is what makes her so good.”

“I have been a fan of Al Youm since it first launched and would not miss an opportunity to be a part of this great team,” Ms. Anwar said. “One of the things that I most look forward to is the ability to connect with people throughout the region. Al Youm is the only program in the Middle East that broadcasts simultaneously from the Gulf, North Africa and the Levant, so viewers get insight into how events not only impact them, but also those across the Arab world.”

Ms. Anwar started her career at the Arabic Radio and Television (ART) to work in their offices in Cairo and Rome as a presenter. By 1998, she moved to Egyptian Television where she presented the popular Good Morning Egypt and Good Evening Egypt among other programs, including Da’awa that focused on eliminating illiteracy in Egyptian society, the movie review program Aflmna El Helwa and the weekly program Akher Kalam which covered the latest social, economic, political and artistic events. Ms. Anwar also presented Egyptian Television’s signature program, El Had El Fasel on which she hosted Egyptian politicians and celebrities.

She is a graduate of Cairo University and has presented political, social, economic and cultural programs and reported on events from all over the world, including Italy, Egypt, Greece, China, Switzerland and the United States.

Recent surveys of the Middle East by research companies such as ACNielsen show that Alhurra has a weekly reach of an estimated 27 million adults. Alhurra is broadcast on the Nilesat and Arabsat satellites in the Middle East and the Hotbird satellite system in Europe. Alhurra is operated by the non-profit corporation “The Middle East Broadcasting Networks, Inc.” (MBN). MBN is financed by the U.S. Government through a grant from the Broadcasting Board of Governors (BBG), an independent federal agency. The BBG serves oversight and as a firewall to protect the professional independence and integrity of the broadcasters. For more information on Alhurra go to www.alhurra.com

Posted in Company News, Entertainment, Slide | Tagged al youm, alhurra, Company News, engy anwar, Entertainment, television | Leave a response

Middle East in top ten confectionary markets in the world

By admin on August 3, 2009

Dubai, United Arab Emirates - The Middle East is identified in the top ten markets for confectionery products in the world, with a high per capita consumption of chocolate in particular.

According to a recent study by TNS Media Intelligence, the total Middle East confectionery market is valued at US$ 113 billion, and the market has grown by 15 percent over the last three years, with Saudi Arabia and Qatar experiencing the largest growth at around 24 percent.

Such growth is attributed to greater disposable income per capita, the influence of the region’s enormous population of young consumers, and the traditional role of sweets in Arab culture. Despite fluctuations in the region’s economy, over the next decade confectionery sales are forecast to increase by 15-20 percent.

To capitalise on these favourable market trends, the co-located exhibitions, Sweets Middle East and the inaugural Sweet & SnackTec Middle East, will take place from 2 – 4 November 2009 at Dubai International Convention and Exhibition Centre (DICEC).

Bringing business partners together, the events will create new trading opportunities and promote growth and development in the region, as well as serve producers, suppliers, importers and exporters of the sweets, confectionery and snack industry from across the MENA region.

Both exhibitions are co-organised by Dubai World Trade Centre (DWTC), the region’s leading exhibitions organiser which portfolio includes Gulfood, and Koelnmesse, organiser of the leading international sweets and confectionery show ISM in Cologne.

Trixee Loh, Senior Vice President at DWTC said: “The sweets and confectionery market in the region will continue to see positive growth. As a result we are seeing many brands investing to gain market share with many product innovations, new flavours, and packaging ideas being launched at these shows.”

Exhibitors taking part in the event include Hunter Foods Limited FZCO from Dubai, who will be launching their new product ‘Corn Poppatillas’, a range of premium snacks with exciting fusion flavours, and marketed as Indian Poppadums meet Mexican Tortillas!

With consumer demand for natural products also showing positive growth, the HORS Company, operating from the Czech Republic, will be exhibiting its range of sugar free confectionery such as flat lollipops, which are also suitable for diabetics.
Besides finished products, manufacturers will also find many exhibits of interest. Sweet & SnackTec Middle East exhibitors include Hans Brunner GmbH from Germany, one of the world’s leading suppliers of chocolate moulds. The company’s success lies in its creativity and constantly extending range, mostly created for clients according to their specific requirements.

Also participating in the exhibition is Dubai-based Integrated Plastics, who is one of the leading Flexible Packaging Material Printer/Converter with state of the art technology. Ziya Ul Islam, Deputy General Manager at Integrated Plastics, will offer a 10 percent discount on all business deals done during the exhibition.

Specialised packaging design combined with a wide range of confectionery tins will also be showcased by GM Metal Packaging Ltd from Hong Kong which manufactures various shapes and sizes of tins for the candy industry.
Sweets Middle East and Sweet & SnackTec Middle East takes place from 2 – 4 November at the Dubai International Convention and Exhibition Centre. The exhibition is for Trade and Business Professionals only and will be open from 10am – 6pm daily. General public and persons under the age of 18 will not be permitted entry. Registration is available onsite or alternatively visitors can pre-register in advance at www.sweetsmiddleeast.com & www.sweetsnacktecmiddleeast.com

Posted in Business News, Slide | Tagged confectionary, growth, market, Middle East, Middle East, regional | Leave a response

Geox – Cool for School

By admin on August 2, 2009

Dubai – August 2009: As thousands of children get ready to go step back into the classroom during the blistering heat of September, breathable Italian footwear designer, Geox, has introduced a colourful Back-to-School offer guaranteed to attract the attention of children of all ages, all the while keeping them cool during the new term.

On purchasing selected pairs of children’s shoes from the world-renowned brand’s stylish Autumn/Winter 2009 collection, youngsters will receive a designer Geox backpack full-to-the-brim with multi-coloured stationery goodies.

The Geox designer giveaway backpacks are available in royal blue. Each bag is bursting with school essentials in vibrant colours: a cooler bag; pencil case; post-it notes; eraser; note book; plastic pens; and colouring pencils. Each item is branded with the distinct GEOX label.

Geox classic and casual footwear for women, men and children combines Italian style with unique technology. Each Geox shoe has an ultra-light, waterproof and breathable rubber sole, which dissipates foot perspiration out through the sole thus keeping your feet dry and healthy. All Geox footwear features the breathe system which has been patented in more than 100 countries in the world.

“The shoes don’t leak because the membrane’s micropores are larger than water vapour molecules but smaller than water droplets,” says Mario Moretti Polegato, Chairman and inventor of the brand.

This season’s shoes for children have been designed with style, balance and wearability in mind. The children’s collection is a reflection of the fashionable world of adults, yet has been created to meet the demands and rigours of the everyday wear and tear long associated with children’s shoes. The collection walks a careful line between fresh designer fun and sturdy, parent-approved practicality, and their soles are all made of supple, ultra-thin rubber.

The girls’ collection comprises a selection of boots featuring suede with patent inserts, cheeky studs and cute flowers in an assortment of colours, ranging from girly pink to shiny bronze and classic tan. Similarly, low-cut classic ballerina pumps also play an important role in this collection and are available in a variety of pretty colours. In addition, girls’ sneakers are available in an array of colours, from purple to silver and burgundy, and styles range from classic to trendy, feature multicoloured Velcro straps, and are available in Geobuck and patent leather.

Meanwhile, boys have an array of sneakers in various models, from sporty to casual, to choose from. The neutral colours of the collection have been given a lift through the use of yellows, oranges and reds. And materials are of a technical nature combined with suede inserts.

Posted in Company News, Products, Slide | Tagged Company News, Geox, Middle East, promotion, regional, shoes | Leave a response

Evian by Jean Paul Gaultier

By admin on August 2, 2009

After the successful launch of the “Prêt –a-Porter” 2009 limited edition bottle, designed by Jean Paul Gaultier, The five unique Haute Couture creations, imagined by Jean Paul Gaultier and handcrafted by the very best Baccarat crystal makers, were proposed to an enthusiastic public of art collectors and amateurs during an exceptional auction held by Artcurial, in their Champs-Elysées auction house. The initiative allowed Evian to raise more than 16 000 € to support the RAMSAR Convention in its work to preserve wetlands around the world.

Jean Paul Gaultier, one of the world’s most influential designers, has created five single-edition bottles, each enveloped in sparkling crystals whose transparency represents the essential quality of Evian natural mineral water — its purity. The magic of crystals shines throughout the collection. Each bottle, a unique, single-edition piece, offers its own subtle and joyful tribute to the purity and exquisiteness of Evian natural mineral water. Jean Paul Gaultier’s creativity finds the perfect complement in the skills of the prestigious House of Baccarat, where three centuries of know-how are evident in the craftsmanship of these five works of art.

The Haute Couture collection of five bottles has been on a world tour, stopping at prestigious locations in only seven capital cities, including Paris, New York and Shanghai and Dubai. The five bottles reunited at the end of their world tour in April, in Paris, where they were auctioned at the Champs-Elysées auction house for the benefit of the RAMSAR Convention, supported by Evian for years.

Mr. Khalil Naciri, Senior Brand Manager for Evian, remarked: “The auction of the bottles was a tremendous boost for a worthy environmental cause with which Evian is proud to be associated. The proceeds of the auction will go to the RAMSAR Convention, which Evian has been actively supporting for the past 10 years.” Mr. Naciri also added: “The Haute Couture bottles created by the one & only Jean Paul Gaultier are a unique collection, and are masterpieces to art”

The collection was sold for 16 000 € and the proceeds were donated to the RAMSAR Convention, to preserve wetlands around the world.

Posted in Company News, Products, Slide, The World | Tagged auction, bottle, Company News, evian, jean paul gaultier, promotion, water | Leave a response

Etoile La boutique: Store Design of the Year

By admin on August 2, 2009

Dubai - Etoile La boutique, Dubai’s fashion hot spot, located at Wafi City, has been awarded the Store Design of the Year Award at the region’s annual RetailME Awards, on April 27^th 2009, at Monarch Dubai,

Undoubtedly, it’s celebration time in the Etoile group. It really has not come as a surprise for Ingie Chalhoub, Founder, President and Managing Director of Etoile Group, who unfortunately could not make it personally to accept the award.

But unable to hide and express her absolute delight on winning this very coveted award, Ingie said: “Hard work does get paid off and it shows with this win. I wish I was there to personally receive this award. I am very proud of my team. Together, we made it happen!”

Etoile La boutique is a novel luxury fusion concept, catering to the needs of a new generation of both the fashion elite and the Dubai fashionistas. Etoile La boutique is a truly unique and astonishing venue bringing together Art and Fashion under the same roof in an inspirational and promising manner. The exceptionally beautiful interior has been fashioned in baroque fusion style where French Art de Vivre and Baroque Orientalism blend to create an exclusive ambiance.

Designed by Jacques Garcia, one of the most sought –after French interior decorator, the store was designed with a completely new approach to retail design, by creating a welcoming and exclusive universe dedicated to cutting edge fashion, luxury and fine art.

The floor is lavishly covered in custom-made, burgundy carpet from Brintons UK while the gilded walls are adorned with more than 350 gold leaves.

Posted in Company News, Dubai, Slide | Tagged Company News, design, Dubai, etoile, store | Leave a response

Baume & Mercier launches classima executives for the middle east

By admin on August 2, 2009

The Classima Executives collection by Baume & Mercier welcomes four new all-steel variations on polished/satin-brushed bracelets, thereby complementing the existing models available exclusively with alligator leather straps.

These four new launches derive their harmony and their elegance from the classic and timeless values of traditional watchmaking characteristic of the Classima Executives line: round 39 mm and 42 mm-diameter cases, classic Roman numerals and hour-markers, mechanical self-winding movements – including some driving useful complications such as dual time-zone or power-reserve displays. The models also feature a range of refined horological attributes such as dials adorned with a line guilloché décor, blued steel hands or partially open case backs revealing the traditional decoration of the movement components, such as the oscillating weight that is snailed and adorned with a Côtes de Genève motif.

Like all Baume & Mercier watches, the new Classima Executives steel watches are distinguished by the contemporary interpretation of their design and the attention lavished on even the smallest details. Symbolizing the quest for technical and esthetic perfection, the Greek Phi symbol, the Baume & Mercier emblem, appears as the inimitable brand signature on the crown and dial of the Classima Executives.

MOAO8836 – Classima Executives hours, minutes, seconds

The perfect classic: harmonious lines, a pure design and timeless esthetic elegance. 39 mm case, white dial, applied rhodium-plated Roman numerals. Hour, minute and seconds functions, date at 3 o’clock. New polished/satin-finished steel bracelet, triple folding security clasp.

MOAO8837 – Classima Executives line guilloché décor

A model featuring refined horological attributes: silvered opaline dial adorned with line guilloché motif, blued steel hands, sapphire crystal window revealing the movement. 39 mm case, hour, minute and seconds functions along with a date at 3 o’clock. New polished/satin-finished steel bracelet, triple folding security clasp.

MOAO 8838 – Classima Executives GMT power reserve

A more sophisticated model featuring a 24-hour dual time-zone display on a separate dial at 12 o’clock to ensure optimal readability, as well as a power-reserve indicator at 6 o’clock. The second time zone can be rapidly adjusted by a push-piece at 11 o’clock. 39 mm case, silvered opaline dial adorned with a line guilloché motif, blued steel hands, sapphire crystal window revealing the movement. New polished/satin-finished steel bracelet, triple folding security clasp.

MOAO 8833 – Classima Executives with visible balance

This large-sized model (with a 42 mm case) provides a fine view of the balance in motion through a dial opening at 12 o’clock. The refined horological attributes include a silvered opaline dial adorned with a line guilloché motif, blued steel hands and a sapphire crystal window revealing the movement. New polished/satin-finished steel bracelet, triple folding security clasp.

Posted in Company News, Products, Slide | Tagged baume & mercier, Brand, classima, Company News, Middle East, product, watch | Leave a response

Polo Ralph Lauren signs agreement

By admin on August 2, 2009

New York, N.Y. – July 2, 2009 – Polo Ralph Lauren announced today that it will continue its relationship with the U.S. Olympic Committee (USOC) as an Official Outfitter of the U.S. Olympic and Paralympic Teams for the 2010 and 2012 Olympic and Paralympic Games. As a continuation of the Company’s involvement in the 2008 Olympic and Paralympic Games in Beijing, Polo Ralph Lauren will be designing the official Opening Ceremony and Closing Ceremony Parade Outfits for the U.S. Teams for both the 2010 Olympic and Paralympic Winter Games in Vancouver and the 2012 Olympic and Paralympic Games in London. In addition Polo Ralph Lauren has created a unique collection of village wear apparel and accessories that will be provided to the athletes on these teams.

“The Olympic Games are the greatest sporting event in the world and we are incredibly honored to play a part and celebrate the achievements of American athletes,” said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications.

For the 2010 Olympic and Paralympic Winter Games, Polo Ralph Lauren has designed and created a collection of authentic sporting apparel which embodies the spirit of American athleticism and sportsmanship. Celebrating the rich history of the Olympic Games with a nod to the Lake Placid Games of 1932, the clothing will showcase a classic Americana and patriotic palette of red, white and blue.

“We are thrilled that Polo Ralph Lauren will be returning to outfit Team USA at the Olympic and Paralympic Games in Vancouver and London,” said USOC Chief Marketing Officer Lisa Baird. “Polo Ralph Lauren is an iconic American company and we greatly appreciate the elevated style and classic look that will be donned by U.S. athletes at the Opening and Closing Ceremonies and throughout the Games. It is a look that we feel all Americans will be proud to wear as they support Team USA in 2010 and 2012.”

Apparel from the entire Polo Ralph Lauren U.S. Olympic and Paralympic Team Parade Outfit collection will be available for sale, along with a full assortment of the athlete village wear pieces for men, women and children, in Polo Ralph Lauren retail stores, Ralphlauren.com, USOlympicshop.com, U.S. Olympic Shops and exclusively at select department stores.

This announcement reinforces Polo Ralph Lauren’s leadership in major sporting initiatives. In addition to the Company’s involvement with the U.S. Olympic and Paralympic Teams, the Company serves as the Official Apparel Sponsor for both Wimbledon and the U.S. Tennis Open. Polo Ralph Lauren currently also sponsors an elite roster of professional golfers, as well as the Blackwatch Polo Team.

Posted in Company News, Slide, The World | Tagged Brand, Company News, deal, london, olympic games, Ralph lauren | Leave a response

Dell inspiron lines welcome major new additions

By admin on August 3, 2009

DUBAI, United Arab Emirates, 3 August, 2009 – People who view personal technology through a lens of style and value now have a lot more choices from Dell. The company is offering new features and a much wider array of colours across its Inspiron lines of netbooks, laptops and desktops to fit the needs for individual tastes, sense of fashion and dependable computing.

Dell has extended its popular Inspiron Mini series with the new Mini 10v, and expanded the colour palette for the Inspiron 15 laptop, all available just in time for the summer travel season and back-to-school.

Dell’s continued commitment of end-to-end personalisation grows with the release of the Inspiron Mini 10v, a lower-cost configuration of its Mini 10 sibling. With its compact and lightweight design, the Mini 10v netbook is the perfect Internet companion to help keep kids, tweens, bloggers and travellers connected from just about any location at any time, whether on the couch or on the road. Launching in six stylish colours, the Mini 10v is designed for simple and quick Internet access coupled with a flair for personal style.

Dell’s popular Inspiron 15 laptop neatly bundles stylish design, performance and value. The popular laptop has been updated with more personalisation possibilities – eight vibrant colour options including Alpine White, Ice Blue, Pacific Blue, Passion Purple, Jade Green and Flamingo Pink, in addition to the existing Cherry Red and Jet Black options. As with all other best selling Inspiron PCs the Inspiron 15 includes features people need, like large HD 16:9 displays, optional large hard drives and DVD Burners, and can be customised with the technology they want like optional powerful discrete graphics, multi core processors, and fast wireless networking.

Stylish colour personalisation options from Dell have moved beyond the laptop to the desktop with the Inspiron 545 slim and mini-towers. Available in eight stylised colours, the Inspiron desktop offers extensive personalisation options to reflect personal style; or to complement the bedroom, study or entertainment centre. Available now and for back to school, the Inspiron slim and mini-tower desktops are ideal for everyday duties including e-mail, Internet, blogging, entertainment (movies, music and casual gaming), and productivity.

“Dell’s goal is to create unique products that complement anyone’s style and become an extension of their personality,” said Michael Tatelman, vice president of global consumer sales and marketing at Dell. “These new products send a powerful message: Dell listens to what people say they want and then responds with well-designed products that match their expectations inside and out.”

Posted in Company News, Products, Slide | Tagged Brand, Company News, computer, Dell, launch, Middle East, mini series, product | Leave a response

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Volvo’s three-point safety belt turns 50

Volvo XC60 boosts sportiness with R-Design

IWC’s Da Vinci Automatic

du launches “Business Super Plan”

Girard perregaux launch the ww.tc shadow

63rd Edinburgh International Festival

Chocolate chocolate everywhere… and many treats to grab!

Stephen lee to spearhead sales at the national

Montblanc mark shaikh zayed’s accession day

Middle East Construction and Real Estate Companies Turn to IT-Enabled Performance

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